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Press Qualification Guidelines

Philbike is open to trade and consumer-focused media outlets including print, TV, radio and online as well as any writer, photographer, and editor with an editorial assignment to cover the show for a media outlet that regularly covers products in the bicycle industry.

 

Advertising sales representatives, publishers (1 per company), producers, marketing staff, promotion companies, Social Media agencies, PR agencies, and Advertising/Branding agencies, casting directors, film makers, spouses and children will not be admitted to the show as Working Media—these representatives are welcome to attend the show, but will have to register as Media Sales.

Please upload two (2) of the following acceptable credentials:

- A scanned copy of the publication masthead including your name and title.

- A scanned copy or link to original, bylined editorial work, showing product coverage within the bicycle industry from the last three months.

- An email or scan of original letter on assigning publication’s letterhead from assigning editor or news director with a writing assignment detailing a specific coverage assignment at the show.

Please upload two (2) of the following acceptable credentials:

- A station issued, current Press photo I.D.

- A business card from a major TV network reflecting your editorial role.

- A letter from the news director or assignment editor on station/network letterhead saying that you have been assigned to represent the organization in an editorial capacity at Interbike. Coverage must be done independently and not solicited by exhibiting companies.

- A scanned or linked examples of your published, editorial work in assigning publication with bylined product coverage within the bicycle industry, in the last three months.

- An email or scan of original letter on assigning publication’s letterhead from assigning editor or news director with a writing assignment detailing a specific coverage assignment at the show.


Photographers:

A signed letter from the news director or assignment editor on station/network letterhead stating that you have been assigned to represent the organization in an editorial capacity at Interbike. Coverage must be done independently and not solicited by exhibiting companies.

bicycle industry from the last three months.

- A scanned or snipped monthly traffic report from an external demographic tool, like Google Analytics, verifying the site or blog gets a minimum of 5,000 or more unique monthly visitors (UMVs).


The Web publication must be a previously established, independent site that is updated at least biweekly with original and industry-related news.

The site must have a proven track record showing coverage of products within the bicycle industry for at least 1 year.

Please Note: YouTube, Facebook, Twitter sites, personal blogs, forums, crowd sourcing sites and users groups will not be considered for Working Media accreditation, but can apply for Media Sales badges.

To maintain PCI Compliance, be sure to black out the following information prior to sending your credentials: credit card numbers and any government issued ID, Sales, Tax or SSN numbers.

On-site media registration is not recommended, as additional time may be need to qualify at the event. If you choose to register on-site, please be sure to bring printed copies of the qualification requests as noted above. Travel to the show does not guarantee admittance.

The Following Will Not Be Admitted:

- Freelancers without a specific editorial assignment

- Photographers without a specific/written editorial assignment

- Blog writers/owners that do not provide the defined site analytics, been covering products in the bicycle industry for at least a 1 year

- Personal blogs/Hobby blogs do not qualify as media

- Credentials without all of the required items, as detailed above

- People who applied online and were denied credentials

- Local media that does not cover the bicycle industry

- Spouses or children may not attend with those registered as Working Media



Philbike reserves the right to approve or deny all working media credential requests at its sole discretion. Philbike reserves the right to modify media qualification terms at any time. A history of being registered at previous Philbike events does not guarantee approval or waive the accreditation requirement. Misconduct or misrepresentation of position and/or publication/news organization will bar you and your organization from all future Philbike events.


For press related questions, please email press@philbike.ph

PRESS REGISTRATION

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